Well dress man on PC Marketing/Sales

The Greatest Sales Deck I’ve Ever Seen

Sales pitches are often the same mundane, ineffective tactic every company uses. This article by The Mission goes into detail why Zuora was the best sales pitch they’ve seen to date, including the surprisingly pleasant (and counterintuitive) approaches that made the biggest difference.

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Billboard sign, Send. Sign. Done. Marketing/Sales

Hire the Right Type of VP Marketing — Or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them

Once a company has about 10 customers, a marketing executive is a key hire. Many qualified SaaS marketing hires will be best suited for corporate marketing because of their experience with larger SaaS companies. But, this may not be the best fit for a startup SaaS company. This SaaStr articles describes the reasons why a marketing person who excels in demand generation may in fact be the best fit.

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Dart missing target on dartboard Marketing/Sales

A Shockingly Common Way that Sales Misses Plan

Many startup companies face the same problem as they scale – sales targets are missed. A common source for this problem revolves around failure to hit sales hiring targets. This thinkgrowth.org article provides an in-depth look at the formula that will assist in visibility with this issue and ensure success during this key transition point in a company’s growth.

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Chocolate Cake Marketing/Sales

This Sales Plan Moves the Needle on Every Success Metric

As a company grows, salespeople will shift from information disseminators to value-added consultants. At this point, a granular sales process is key to ensure all employees are speaking the same language and understand company expectations for customer acquisition and success. This First Round Review article uses Wildfire’s Stage Management Guide to explore the benefits and best execution methods for a granular sales approach.

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Flow chart Marketing/Sales

HubSpot’s Playbook for Going From Startup to Scale-up

From startup to scaled, there can be a lot of bumps along the way. HubSpot was no different as they found themselves stuck between product market fix and the next step. They took what might seem like an unconventional approach leaning hard into their weakness and reinventing their strategy completely. Every portion of the business was affected and the results were significant. This Readthink article dives into HubSpot’s playbook for real takeaways on a successfully scaled business.

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