HubSpot’s Playbook for Going From Startup to Scale-up

From startup to scaled, there can be a lot of bumps along the way. HubSpot was no different as they found themselves stuck between product market fix and the next step. They took what might seem like an unconventional approach leaning hard into their weakness and reinventing their strategy completely. Every portion of the business was affected and the results were significant. This Readthink article dives into HubSpot’s playbook for real takeaways on a successfully scaled business.


Key Takeaways:

  • The four phases of the growth S-curve and why the second phase is the hardest to cross.
  • A case study of HubSpot’s ability to “cross the chasm” by reinventing their strategy.
  • Read the thinkgrowth.org Medium post.