James (Jim) Parrish is the President and CEO of Carolina Biological Supply Company. For over 85 years, Carolina has provided teachers and professors in schools and colleges around the world with science materials, laboratory equipment and science curriculum for their classrooms. Carolina has successfully used Net Promoter Score and its story is retold in Fred Reichheld’s book, The Ultimate Question 2.0. Prior to joining Carolina, Jim was CEO, No. Ohio, for United Healthcare; President of Connective Services; and President and CEO of Cherokee Sanford Group. Jim began his career and Bain and Company.
Jim Parrish, CEO
Headquarters: Burlington, NC
In 1927, the company began as the vision of Dr. Thomas E. Powell Jr.; a young geology and biology professor, gathering specimens for his classes and selling the surplus. Carolina has now grown to become the leading supplier of biological and science teaching materials. Their customers range from doctors needing medical leeches to reattach a person’s severed ear, to providing planarians to the Astronauts aboard the space shuttle Columbia.