Jim is the founder and CEO of BrightEdge. In the past seven years Jim has built BrightEdge into a global business that is the trusted enterprise standard for content performance marketing.
Jim is a known digital marketing expert, and speaks at conferences such as Share, Dreamforce, Adobe Summit, as well as Search Engine Expo and Search Engine Strategies worldwide. In addition, Jim is an industry pundit with regular columns in ClickZ, Marketing Land and Huffington Post. Jim is widely recognized as the driving force behind enterprise content performance marketing technology, having built the largest and most widely adopted platform which is in use by over 20,000 digital marketing professionals across 8,400 brands around the globe.
Jim holds an MBA from Stanford University, a Master’s of Engineering from the University of Virginia, and a Bachelor’s of Science in Computer Science from the University of South Dakota.
Jim Yu, CEO
Headquarters: Foster City, CA
As brands have become publishers, the digital world has become the most important distribution channel. The BrightEdge Content Performance Marketing platform helps brands Target Demand, Create and Optimize Content, and Measure Results to win on the content battleground. BrightEdge transforms online content into tangible business results, such as traffic, revenue, and engagement. Our platform is powered by an Artificial Intelligence engine, DataMind, and is the only company capable of web-wide, real-time measurement of digital content engagement across all digital channels, including search, social, and mobile.