Michia Rohrssen is CEO and cofounder of Prodigy, a platform that allows consumers to handle the entire car purchase from home. The software is used by some of the largest automotive groups in the world such as Penske Automotive and Berkshire Hathaway. Prodigy’s software is processing over $1 billion in car sales per year and is on track to process more than $10 billion in car sales in 2019.
Michia Rohrssen, CEO
Headquarters: San Francisco, CA
Imagine if people loved buying cars as much as they love driving them? With Prodigy, that dream is now a reality.
Prodigy bringing the convenience of eCommerce to the $1.1 trillion dollar car sales industry. Our industry first platform allows consumers to handle the entire car purchase from the comfort of their own homes. Everything from trade-ins, upsells, extended warranties, to real time loans can be done in a matter of minutes, not hours.
We’re backed by top-tier investors and fueled by a passion to make a big impact in a big industry.