Naomi Kelman is CEO & President of Willow®. Naomi has always believed in, and been inspired by the idea that women are exceptional people. Most recently she has worked tirelessly to create a game-changing solution for nursing moms with the introduction of Willow. Willow is the world’s first all-in-one wearable breast pump that fits inside a mom’s bra. Naomi’s strength is in re-imagining and truly listening for unmet needs and in delivering innovative solutions that make people’s lives better.
A consumer products veteran, Naomi spent her early years in the beauty industry at Clairol before becoming an expert in healthcare. She had a long, and distinguished career at Johnson & Johnson, as President of Vistakon (Acuvue contact lenses) and President of Lifescan (One Touch diabetes monitor). Kelman has broad global experience and she served as Division Head of the Global Over-the-Counter (OTC) Division of Novartis.
The oldest of four sisters, she is a strong advocate for women. Naomi understands the unconditional commitment of moms to provide for their babies and believes that Willow™ will be a platform to help moms achieve their own personal goals. Naomi received her BA and MBA from Cornell University. She lives in California with her family. A private pilot, she enjoys exploring the US from the sky.
Naomi Kelman, CEO
Headquarters: Mountain View, CA
Willow is a platform for products that help improve the lives and health of women. We are a mission-driven team of experienced inventors, young mothers, and fathers dedicated to making a difference in women’s lives.
The Willow® Wearable Breast Pump is the first solution in our platform. Moms who pump told us that they often need to press pause on life while they pump and that their dream pump would be truly mobile and unplugged from the wall. We set out to create a better solution and we did not stop innovating until we got there. Willow is a complete re-imagining of the breast pump – it is the only all-in-one breast pump that fits in a bra. Willow is mobile, discreet and gives moms their hands back. Willow cuts the cords and banishes dangling baby bottles so busy multi-tasking moms can pump wherever the day takes them. Willow is a whole new pumping experience and it is going to change the game for women everywhere.