Once a company has about 10 customers, a marketing executive is a key hire. Many qualified SaaS marketing hires will be best suited for corporate marketing because of their experience with larger SaaS companies. But, this may not be the best fit for a startup SaaS company. This SaaStr articles describes the reasons why a marketing person who excels in demand generation may in fact be the best fit.
- Why you should hire a VP of Marketing after your first 10 customers.
- The difference between a demand gen and corporate marketer plus who a SaaS startup company should hire.