The Only CEO Coaching Program Built for the AI Era
Every company is going to build what I think of as human capital and token capital. Human capital comprises the knowledge, judgement, relationships, ingenuity, and pattern recognition of its people, while token capital is the firm's AI capability it builds and owns. The future of the firm is the ability to compound that learning across people and AI.
— Satya Nadella, CEO Microsoft
You are already working 60+ hours a week in your CEO day job. And now you'll need to learn a different set of CEO skills. Evaluating your employees' value will be different. Employee "Architects" who can design and build workflow capabilities (human and AI) will be 10X more valuable than expensive domain experts. Strategy will be different. Software products will have have shorter shelf lives and decreasing value. Valued customer outcomes and relationships will win over product point solutions.
The good news, if you're able to pull it off, is this transition will create a focused,"minimal friction" company that creates greater customer value with fewer people. Your time as CEO will not be spent "in the business" putting out fires and making sure the trains run. It will be spent "on the business" solving your highest value opportunities and discovering and enhancing the value of your much smaller employee base.
You have a few choices on how to get support on this journey. Many will seek the advice of an individual executive coach. Many more will have coffee meetings, calls, or text exchanges with other smart founders. These are all useful, but they are fragmented and these sources lack overall expertise and context to put make fast, coherent, meaningful impact.
We think this new AI era requires something different. We've assembled a collection of high-performing venture-backed CEOs who are committed to combining their intelligence (both in intimate quarterly peer groups and network-wide) to accelerate their transition to this new era. We are all still in the early stages of this learning, and we haven't figured everything out. But we are gathering meaningful puzzle pieces at a rapid rate. And we believe our combination of committed CEOs, peer learning across 10 CEO cohorts, and personalized CEO coaching assisted by AI are making a difference in our CEOs effectiveness, energy, and quality of life.
Three Forces
One Compounding System
You can navigate the AI era alone — or you can collapse the time it takes to master it. 10X CEO integrates three capabilities that compound on each other, in one place.
10X CEO® Companies
When you're building a company at scale, everything feels urgent. The hardest leadership skill isn't working harder — it's knowing the few vital things that have the greatest impact and having the discipline to let everything else wait.
10X CEO gave me a system for that. A real operating discipline, reinforced by peers who are making the same bets at the same scale. 10X CEO has been my most effective "CEO gym practice" since 2018.
At Cribl's scale, the difference between a good strategic decision and a great one is measured in millions. That's not hyperbole — it's the reality of operating at this stage.
The 10X CEO sessions are where I bring my most consequential questions and leave with a clearer answer than I came in with. Not because the room has all the answers — because the room has people who have been in my exact position and can see around corners I haven't turned yet. That intelligence compounds. Every quarter I'm in the room, I get better at my job.
The most dangerous thing a CEO can do is become too comfortable with their own perspective. At Workato, I need to be right about the market, right about the team, and right about our positioning — simultaneously, and in real time.
10X CEO gives me the infrastructure to stress-test those beliefs before the market does. My coach has pattern recognition I can't develop alone. My peers have operating context I can't get from my own board. The result isn't just better decisions — it's a faster, more confident operating rhythm across the entire company.
The two most important questions for every
every 10X CEO Candidate
Is there a high likelihood that the CEO candidate will achieve multi-million dollar impact from their participation in the program? Would current 10X CEO members pay to have this candidate as their advisor?